Drop two: TERRAIN

If BLOOM is what you wear to be seen, TERRAIN is what you wear when you would rather not be. Four deeper colourways, better suited to a British autumn and considerably more forgiving about coffee.

Terrain

Deep green, and the loudest thing in the range: Tired but Slayer Always, set large across the front. The only tee here that argues with the premise of the drop, which is why it stayed.

Field

Olive, with staring? small on the chest. You have to be close enough to read it, which is rather the point.

Rouge

Red, with a winking face and no words at all. Every range needs one tee that does not explain itself.

Ink

Cobalt blue: still waiting for the compliment! Our most specific tee, for a very specific afternoon.

Why deeper colours

Partly season, partly practicality. A dark tee survives a commute, a coffee and a wash without a running commentary, and the prints sit differently on a saturated ground: less poster, more patch. Same heavyweight cotton, same oversized cut, same size guide on every page.