Drop one: BLOOM

BLOOM is the lighter half of the range. Three colourways, chosen because they are the ones people reach for when they want to be seen without saying much.

Ghost

Off white, and the only tee in the range that carries its print on the back: worthy, I said what I said. Front plain, so it reads as a blank until you walk away. It is also the one that shows everything, which is the honest trade for a white tee and the reason we cut it in the heaviest cotton we could get.

Haze

Lilac, with please stay away across the chest. A joke that stops being a joke somewhere around Tuesday afternoon.

Bloom

Pink, with the studio mark small on the chest and nothing else. The quietest thing we make, and the one we expected to sell least. Pink on heavyweight cotton is difficult: it either goes chalky or goes neon, and there is very little room in between.

The part that is not colour

All three are heavyweight 100% cotton jersey, double stitched, cut oversized on purpose. There is a size guide on every product page measured flat in centimetres, because oversized means nothing until you know what it means in inches across the chest.